SSP Plugin - Advanced Version
A Supply-side platform (or) Sell-side platform (SSP) for revive ad server serves as a technology platform to enable web publishers to effectively manage their advertising space inventory, fill them with ads and generate revenue.
Quickly add your 3rd party network and manage all your demand sources from one place. where the connected multiple Demand-side platforms that support open Real time bidding (RTB).Publishers can sell and manage the desktop and mobile inventory’s.
Ad server receives ad request from the user. SSP then sends bid request to associated demand platforms of publishers to fill the ad space. SSP will receive bid response from the connected demand platform if there is no response within timeframe, the bid response get ignored and process the bid auction. The plugin then selects the highest bid rate banner and send the win notice to demand platform.
Supported all major Ad Formats
Direct Advertisers can manage ads with following streamlined ad serving
Banner Ads
•Image(Web,SQL and URL) •Text Ad •HTML Ad
NativeAds
•App Wall •Content Video Streaming •NewsFeed •Chat List
Video Ads
Supports VAST versions from VAST 2.0 to VAST 3.0
Linear Ads
•Inline Video •Skip ad •Companion Ad •Third party Video Ads(Wrapper Ads)
Non-linear Ads
•Overlay Image •Third party Video Ads(Wrapper Ads)
Audio DAAST Ads
Supports DAAST versions DAAST1.0 & can run on any DAAST enabled html5 player
•Linear Audio Ads •Third party Wrapper Audio Ads
Mobile App
Android and iOS SDK support to deliver image and text ads from demand platform and direct advertiser ads. Plugin provide option to download the SDKs along with Integration procedure.
Open RTB Objects Supported
Advanced SSP is streamlined with following openRTB objects to setup built right into demand sources.
- App Object
- Video Object
- Native Object
- Audio Object
- Request Object
- Impression Object
- Banner Object
- Format Object
- Site Object
- Publisher Object
- Producer Object
- Content Object
- Device Object
- Geo Object
- User Object
- Segment Object
- Regs Object
- Deal Object
- PMP Object
Additional features of Plugin
- • Signup advertiser and publishers in your revive platform and admin can approve/reject/delete the user from your revive platform.
- •Prepaid and Post-paid billing system available with PayPal payment gateway.
- •Passback/Fallback tag
If the DSP does not return any ads, the internal revive ad would place a passback/fallback tag. With the help of this feature the fill rate can be increased.
•House ads:
If there is no passback/direct advertiser/external ads, SSP deliver ad network’s own brand ads instead of blank ads in ad slots.
•Deal Object:
- Multiple Deals can be add and managed.
- Generated Deal can link to the specific DSP or Website, Zones wise
- Can set the Auction Type (FirstBid / Second Bid), Floor Price and specific date range for the deal
- Advanced targeting in deals allows to target audience based on various criteria like Site Category, Browser, Geo, Time etc.
Detailed Reporting & Analytics
•Video ads tracking and reporting supported
•Tracking event start, 25% completed, 50%completed, 75%completed , Create view, Skip, Mute, Unmute, Accept invitation, Linear, Collapse and Expand supported.
•Audio ads tracking and reporting supported
Tracking event start, 25% completed, 50%completed, 75%completed, Completed, Skip, mute and un mute.
•The plugin provides valuable stats along with DSP buyer name, the total number of bid requests, and a number of bid response, winning bid and winning request. Track your performance (bid requests, bid response, winning bid and winning request) based on the following detailed reporting features.
- •Geo Report • Device Report • Site Report
Benefits of Advance version of SSP
- •With the help of advanced version of SSP publisher can get the highest CPM rate and get more traffic from different platforms.
- •Maximize your ad revenue with programmatic ad serving.
- •Control exactly who bids on your inventory.
- •Unified auction serving